A couple of days ago my sister told me about a great project: A.K.Upcycling – Fashion for kids, a project from Austria. The founder is Katharina Frühwirth, creating kids’ wear from bath robes and towels, pajama pants out of flannel clothes, dresses made of shirts, bedclothes or curtains.
It is all about Upcycling – producing hardwearing and pretty clothes for children out of already-used textiles. It is very important for Katharina Frühwirth to create the design in such a way that the new cloth can be worn for more growth periods. In addition, she sets a high value on the selection and ideal application of the used textiles, the esthetic combination and the optimal handling.
As easy as possible – the idea is to create clothes for daily life, meaning: practical and heavy duty.
By combining different materials, Katharina produces unique compositions. Each garment becomes a treasured and esthetic one of a kind that kids love to wear. As Katharina uses already worn adult clothes she creates a very unique and timeless style, not following specific fashion trends.
This way the clothes don’t go out of fashion and can be worn by many generations – this is sustainability at its finest. The process starts again and again and new models are permanently created. The vintage clothes are being cannibalized to even the smallest pieces.
The garments are sewn by Volkshilfe Wien (Project Merit – Integration of women who are long-term unemployed ). All the material sourcing, creation and production take place in Vienna.
Prices are low in order to make the clothes available for a broad target group. Only this way everyone can gain access to the idea of Up- and Recycling.